Morph Coffee Is Opening a New Branch in Urdaneta City

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Dagupan’s most-photographed coffee stop is expanding down the highway. Morph Coffee, the 24-hour dome-shaped cafe that has become a fixture on Pangasinan food pages since it opened in Barangay Bolosan, is putting up a new branch in Urdaneta City, according to the cafe’s own social media pages.

The new location is rising along Bypass Road in Barangay Anonas, directly across from the GR8 Corporate Centre, a commercial building already known locally as a landmark along that stretch of the highway. Construction is underway, though Morph Coffee has not yet announced when the branch will open to the public.

The brand teased the move on Facebook with a short post reading, in part, that “a new space is about to open” and that Morph Coffee is “ready to transform” — a nod to the name itself, which has become something of a brand signature in how the cafe markets itself online.

What Morph Coffee Is Known For

For anyone in Urdaneta unfamiliar with the name, Morph Coffee built its following in Dagupan largely on looks. The original branch is shaped like a dome, a design that online reviewers and cafe-hopping content creators regularly point to as the draw, alongside a rotating aesthetic that has included a cherry blossom-themed setup in the space. It operates 24 hours a day, seven days a week, a schedule that has made it a go-to for students and night-shift workers looking for a place to study or unwind outside typical cafe hours.

Its Facebook page has drawn close to 19,400 likes, with thousands of check-ins, and the drinks menu has developed a cult following on TikTok, where reviewers frequently single out the Matcha Latte with Banana Pudding and the Ube Pistachio as menu highlights. The cafe also serves refreshers, snacks, and pastries alongside its coffee lineup, based on its own social media posts.

One TikTok review, posted under the handle @shephennreview, offered a mixed but largely positive take on the Dagupan branch, noting that the drinks were good but that the crowds could get overwhelming, especially in the evening, and suggesting the cafe could benefit from a buzzer system and a clearer table-assignment process to manage the lines during peak hours. It’s a useful signal for what Urdaneta customers might expect if the new branch draws a similar crowd, though there’s no indication yet of how the layout or capacity at the Anonas location will compare.

Why Anonas, and Why Bypass Road

The choice of location puts Morph Coffee on one of Urdaneta’s busiest connector roads. The city’s six-lane Bypass Road, a roughly seven-kilometer stretch completed in 2021, was built to relieve traffic congestion through the city’s business district and now links several major routes, including the Urdaneta-Dagupan Road, the Urdaneta-Manaoag Road, and the Tarlac-Pangasinan-La Union Expressway. Anonas is one of eight barangays the bypass cuts through, and the corridor already hosts a mix of gas stations, fast food chains, and business buildings, including GR8 Corporate Centre itself, which sits roughly 2.4 kilometers from the SM City Urdaneta Central end of the road.

That puts the incoming cafe within a stretch that sees heavy daily motorist traffic, and within a reasonable drive of both downtown Urdaneta and Urdaneta City University. It also places Morph Coffee in a cafe scene that is already fairly active in the city, alongside existing spots such as Binder Café, Silver Spoon Cafe, Urbn.coffee in Nancayasan, and newer entrants like Arapaap Café and 1822 Cafe.

What’s Still Unknown

Morph Coffee has not released a firm opening date, pricing details, or operating hours for the Urdaneta branch, and there’s no confirmation yet on whether the new location will mirror the dome design or 24/7 schedule of the original. Anyone hoping to be among the first through the door will want to keep an eye on the cafe’s Facebook and Instagram pages, which have so far served as the primary source of updates on the expansion.

For now, the most concrete signal is the one visible from the road itself: a construction site on Bypass Road in Anonas, directly across from GR8 Corporate Centre, where Pangasinan’s dome-shaped cafe darling is preparing to open its second home.